An enticing mix of desert, unspoiled beaches and incredible marine life spells success for once-deprived region. Without Hollywood, Sea World, orange groves, stadium seating movie theaters, Disneyland, Muscle Beach, manicured lawns, and white picket fences, southern California would probably look much like Baja California. Occupying the bottom half of this narrow peninsula, Baja California Sur (BCS) is about as wild as it gets and offers visitors an idea of the unspoiled California of 400 years ago, albeit with modern amenities. This simplicity stems from the state government’s commitment to attracting only top-end investments that respect local laws, communities, and the environment. The result is a state with enormous tourism potential with a few select developments. This adds up to a lot of virgin beaches that will remain so until the right developer comes along.
A case in point is La Paz, the capital of BCS, where the beach that formerly housed the old governor’s mansion is now the site of Playa de la Paz, a high-end residential resort that has had minimal environmental impact and that will add value to a paradisiacal piece of coastline. The government of BCS not only welcomes the right kind of foreign investment, it also facilitates projects, recognizing that in turn, these will create jobs and bring in tax revenue. Narciso Agundez Montaño, the Governor of BCS, explains, “We promote the state and welcome companies
that meets the legal requirements and are looking to make a responsible investment.” The state has found this approach to be mutually beneficial: “The state’s environment lends itself to
high-end developments, because the higher the quality of the investment, the better the result will be for the investor and the local community.”
Rosa Delia Cota Montaño, the head of of La Paz’s city administration, takes a more romantic approach to investment. “We are looking for investors who don’t simply want to do business, but who will fall in love with our city,” she says. High standards perhaps, but she is convinced that the beauty of the region, coupled with its tranquility and security will bring in the right companies.
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