La Paz has stayed out of the limelight. As a result she says, tourism development in the area has lagged. To catch up, more infrastructure groundwork must be installed before hotels can be
built; this in turn means the city needs more FDI from developers. Ms. Cota Montaño is confident, however, that the right kind of investment will soon arrive, enabling both infrastructure
and hotels to be developed simultaneously. Among the state’s main strategies for strengthening the tourism sector are improvements in roads, airports, health, education, and power production. A fourlane highway is being built to join La Paz and Cabo San Lucas, while the airports of Cabo and Loreto already have new terminals. At the same time, the state’s principal towns are being given facelifts that will maintain their historical charm while modernizing infrastructure and facilities. Much of the funding for this comes directly from President Felipe Calderon’s National Development Plan, backed up by the state government and a number of private initiatives. The idea is that these changes won’t be to the detriment of the region’s natural appeal, characterized by a desert
landscape dotted with charming, hospitable towns and a limited number of high-end hotels.
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